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Bettingmetrics - a one-stop betting platform

Posted 17th April 2019

Bettingmetrics is a platform that aims to aggregate all betting activities in one place. It's a work in progress but the end goal is to allow its users to:

  • compare odds when researching their bets;
  • place bets automatically with linked bookmaker accounts;
  • buy and sell tips through an active market place;
  • track, analyse and manage their betting portfolio via bespoke client software, analytics and bankroll management tools;
  • and access educational tools to improve their betting.

For example, a user might place a bet form their odds comparison, either pre-match or live. Once settled the result would automatically be added to their bet tracker. Similarly, you might choose to purchase a tip from one of Bettingmetrics marketplace tipsters. This will be automatically tracked, allowing you to monitor the performance of all tipsters you choose to follow. If you prefer to sell your tips via their marketplace, you would pay a small commission fee.

Currently your Bettingmetrics account can be synchronised with the Betfair and Smarkets exchanges, but the intention is to link the software to other bookmakers allowing you to manage your bet placement through them, and to automatically track your betting history.

Bettingmetrics' Betting University will offer betting previews and free analysis, help you increase your betting knowledge and help you build and manage your betting strategies.

The betting tracker allows you to track in-play, multiple, lay and arbitrage bets. You are also able to import existing bet histories in CSV format.

Bettingmetrics's analytics will provide a detailed analysis of your betting history and provide written reports sent to your e-mail address.

They bankroll management tools allow you to track performance with different bookmakers and to create and control different money management strategies.

When you open your Bettingmetrics account you choose between two options: as a 'Punter' or as 'Tipster'. As a 'Punter' you can use all functionalities of Bettingmetrics but, unlike a 'Tipster', you will not be able to publish tips. 'Tipsters' can opt to verify their tips, whereby Bettingmetrics will automatically check the odds at the time the tip is published. Unverified tips are currently also possible, but the intention is to move to having all tips fully verified.

Perhaps Bettingmetrics' most significant offering to data is the ability to compare live odds. Interviewed last year by EGR, the online gaming industry's leading information and membership networking group, Bettingmetrics cofounder Martin Grozev said they want to "build the best in-play product because that is where the industry is heading, and the current offerings are broken." Currently, the number of bookmakers available for odds comparison both for pre-game and in-play is limited but this should improve over time.

Bettingmetrics is owned by Panorama Partners Ltd, a UK registered company. Following an initial fund-raising round of £25,000 in 2018, they have recently secured a second round of £150,000 from venture capitalist firm RLC Venture. Its client base is reportedly growing at 60% per month and they are achieving solid growth in recurring revenue. The new funding will assist with hiring more developers and market professionals with a view of bringing their ultimate goal of offering a one-stop betting solution to fruition.

When I tried out the Bettingmetrics platform last month I found some of the facilities a little unintuitive to use and felt a little more instruction about its capabilities might be helpful. However, I can see amazing potential for Bettingmetrics. It is aiming big with a product that a lot of bettors will instinctively find appealing. If they can continue growing the number of bookmakers that are sychronised to a user's account, facilitating fully automated odds checking, bet placement and bet tracking throughout, then really the sky is the limit for Bettingmetrics. I wish them best possible success.