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Wisdom of the Crowd: Finding Betting Value


I have written a PDF document describing the basis of a betting value hunting methodology called Wisdom of the Crowd. The material is adapted from my book Squares & Sharps, Suckers & Sharks: Science, Psychology & Philosophy of Gambling. You can also read the basis of the methodology in my articles.

Update 23rd June 2017: I have now updated the original PDF with new data and new models for finding 'true' odds (link below). The updated PDF ismuch more extenisve than the orignal, but I will leave the link to the original document available to allow comparison if required.


WISDOM OF THE CROWD Updated

Plus Excel 'True' Odds Calculator


Squares & Sharps, Suckers & Sharks: Science, Psychology & Philosophy of Gambling by Joseph Buchdahl
People have been gambling, for money, entertainment, escape and a desire to win, for as long as history itself. However, these are secondary considerations to a craving for a sense of control over uncertainty, a sense that is almost always illusory. To find out why, Joseph Buchdahl explores the science of chance and probability, expectation and utility, the irrationality of human beings, evolutionary perspectives on gambling, luck and skill, the wisdom of crowds and much more besides.
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Since the start of the 2015/16 season I have been showing on this page a list of football matches where any 'wisdom-of-the-crowd' value might exist (specifically where at least 2% value can be found) when I provide my biweekly fixtures updates. For the avoidance of confusion, these matches should NOT be seen as betting tips but rather a source of information complementary to other research that you might undertake for your betting activities. Football-Data takes no reponsibility for any losses incurred as a result of betting any of the suggestions. Follow me on twitter for notifications of when new matches are added. Please gamble gesponsibly, don't chase losses and NEVER risk what you cannot affort to lose.

Archive of previous results since August 2015 (Excel)

The latest matches selected by the methodology are shown below (odds correct as of 17:00 22nd March 2019, prices subject to change).

Div Date Selection Odds Value Bookie
SC3 23/03/19 Cowdenbeath v Queens Park Away 2.5 4.09% 22bet
E2 23/03/19 Walsall v Barnsley Home 5 3.02% bet365
SC3 23/03/19 Edinburgh City v Peterhead Draw 3.8 6.98% bet365
E2 23/03/19 Peterboro v Southend Away 4.2 9.53% bet365
E3 23/03/19 Carlisle v Cambridge Away 3.75 4.08% bet365
E3 23/03/19 Grimsby v Bury Home 4.75 9.70% BetVictor
SP2 22/03/19 Tenerife v Osasuna Draw 3 3.68% Boyle Sports
E3 23/03/19 Swindon v Morecambe Home 2 2.82% EFbet
SC1 23/03/19 Dundee United v Alloa Home 1.5 2.33% EFbet
E3 23/03/19 Colchester v Tranmere Away 3.15 3.22% EFbet
SC3 23/03/19 Clyde v Annan Athletic Away 3.6 2.14% EFbet
SC2 23/03/19 Montrose v Stenhousemuir Away 3.5 6.15% Fonbet
E2 23/03/19 Shrewsbury v Portsmouth Home 3.25 3.35% LeonBets
SC2 23/03/19 East Fife v Brechin Home 1.83 3.13% Pinnacle
E2 23/03/19 Rochdale v Scunthorpe Home 2.6 2.89% Pinnacle
EC 23/03/19 Barrow v Harrogate Away 2.36 3.47% SBOBet
SP2 24/03/19 Rayo Majadahonda v Numancia Away 3.35 2.84% Unibet

Football-Data cannot guarantee that the betting on the suggested matches published on this page will allow the reader to make a profit. Neither are they a recommendation to bet or gamble. Those who gamble, do so at their own risk. Never risk what you cannot afford to lose. Please gamble responsibly.